GoodLeads.Club
Seven other lists of new businesses. 84% of ours weren’t on even the closest one.
An independent data company took 6,610 brand-new Florida businesses from GoodLeads, all registered with the state September 18–29, and looked for each one on seven other lists of new businesses it buys. The closest list had 16% of them. The other six had less than 1% each.
5,553 of our 6,610 businesses weren’t on even the closest list. Each square is 1% of the 6,610.
The results, list by list
How many of our 6,610 businesses showed up on each list between July 1 and September 30. These are the tester’s numbers, exactly as they reported them. The list names are theirs, kept private.
Who else had these businesses?
Even the closest list missed most of them
File D, the closest of the seven, comes out every week. The chart shows how many of our businesses were on each week’s list. All 6,610 registered with the state between September 18 and 29, and GoodLeads had every one of them.
Why you can’t buy this anywhere else
Three reasons, and each one makes the other two stronger.
We get them straight from the state.
Every state keeps a public record of new businesses. We read it as soon as the state posts it — every morning, in states that post daily. The big business databases add a new company weeks or months later, after other sellers have already called.
6 states · about 31% of new U.S. businessesMost of our businesses aren’t on anyone else’s list.
A company this new hasn’t made it into the big databases yet. That’s your opening. Six of the seven lists in the test had less than 1% of our businesses. The closest had 16%.
84% weren’t on even the closest listWe build every GoodLead ourselves.
Even when another list has the business, it doesn’t have what we add: the actual owner, their phone and email, and two simple ratings — is this the right person, and can you reach them today?
18 data sources + 18 tools of our ownHow a new business becomes a GoodLead
Every lead goes through the same four steps. Anyone can get step 1 eventually. Steps 2, 3 and 4 only come from us.
The new business
Its name and address, from the state’s public record.
Public recordThe owner
The real owner — not the lawyer or service that did the paperwork.
GoodLeadsBusiness + owner
We connect the two and rate it: is this the right person?
GoodLeadsStep 4The GoodLead
We check their phone, email and mailing address, note what kind of business it is, and rate it again: can you reach them today?
What you buyWhat’s behind every lead
Anyone can buy raw data. What we do with it is the part you can’t buy.
In Colorado, Connecticut, Florida, New York, Texas and Virginia — 363,613 in Florida alone.
18 sources, including each state’s records and government data, plus 18 tools we built to find the owner and rate each lead.
Industry, location, type of building, when it registered and both ratings — choose exactly what you want before you pay.
From the business itself to the owner’s phone and email and both ratings, ready to load into your sales tools.
What we do when someone tests us
The tester also spotted a few businesses that weren’t actually new, and a few listed twice. We used what they found to improve every list we send.
Someone checks our work
A partner or customer compares our list with the ones they already have, their own way.
We dig into every problem
We look up each flagged business in the state’s own record. If another list had a business before us, we ask which ones and find out why.
Everyone gets the fix
Every business we send is now marked from “Confirmed new” to “Established,” and companies that moved in from another state or changed their legal type are labeled.
Test us against your own data.
We’ll send a recent list from any of our states. Compare it with what you already have, using the state’s ID number for each business, and count how many are new to you.